Canadian Underwriter MediaKit - Newcom Media Inc.

Canadian Underwriter offers comprehensive coverage of all aspects of the Canadian property and casualty insurance industry, including insurance companies and underwriters, brokers, claims professionals, risk managers, and the industries serving them. We are the only P&C Canadian insurance media property providing proof of its print and digital circulation through an audit (Alliance for Audited Media), so you can be sure your content is going to the right audience.

#1 Market share

Most-trusted and respected P&C editorial brand in Canada – required reading for insurance professionals who want to succeed

Largest reach

100% request circulation
No bulk distribution
No unqualified recipients

Premium guides

Annual Editions that are not available anywhere else in Canada:

Statistical Guide
National Broker Survey
Insurance Marketer
Trusted Advisor Survey

Canadian Underwriter gives you direct access to decision makers and influencers responsible for conducting P&C insurance transactions across the country. Delivered in digital, print, and social media formats, our news, insights, analysis and practice notes actively engage the entire P&C risk and insurance community.

The combination of our magazine and website make it an important choice for P&C marketers who seek access to independent brokers, MGAs, carriers, risk managers, underwriters, claims professionals and others allied to the industry across Canada.

February/March

Editorial Highlight: Digital Risk

Impact: February 12
Sales close: January 4
Material close: January 19

What’s Hot: Cyber insurance, digital sales solutions, insurtech, broker-carrier connectivity and more

April/May

Editorial Highlight: National Broker Survey

Impact: April 8
Sales close: February 29
Material close: March 11

What's Hot: Topics in Risk and Commercial Insurance

BONUS Distribution: CIP Symposium

June/July

Editorial Highlight: Annual Stats Guide

Impact: July 19
Sales close: May 30
Material close: June 10

Comprehensive financial information from more than 190 of Canada’s property and casualty insurance companies. National and regional rankings.

August/September

Editorial Highlight: Insurance Marketer

Impact: August 30
Sales close: July 24
Material close: August 6

What's Hot: Canadian P&C specialty commercial insurance markets.

BONUS Distribution: RIMS Canada Conference, NICC, InsurTech North

October/November

Editorial Highlight: Brokerage M&A Report

Impact: October 7
Sales close: August 29
Material close: September 9

What's Hot: Special Catastrophes Report

BONUS Distribution: IBAO Convention

December/January

Editorial Highlight: CEO Outlook

Impact: December 9
Sales close: October 31
Material close: November 11

We ask the executives in charge of select major insurers, and brokerages, what they think the industry learned from 2023. We also dive into what you can expect in 2025, both in the industry and in your markets.

Explore Canadian Underwriter through multiple platforms

Now offered quarterly, CU webinars have attracted thousands of attendees since launching as a series in 2020. Depending on the topic, CU webinars can attract anywhere up to 1,000 attendees. All accredited CU webinars will be posted on CE Corner, where insurance and financial professionals can find hundreds of useful courses to help them earn CE credits.

We’ve launched a NEW! Podcast series called “What’s on Dec?” Focussing on hot topics in the P&C community, CU Podcast hosts will offer insights, analysis, and feature interviews with subject matter experts throughout the year.

Please reach out and ask us about planned topics and rates!

With over 24,000 LinkedIn followers, Canadian Underwriter is uniquely positioned to provide marketers an opportunity to engage and influence through live social media events based on real-time conversations with P&C insurance professionals.

CE Corner allows insurance and financial professionals to get the CE credits they need to maintain their licenses. The on-demand courses range from industry trends to the more technical aspects of insurance and are accredited by various provincial regulatory bodies. Courses on CE Corner provide marketers with an opportunity to curate custom content and showcase company expertise in a comprehensive format while reaching a captive audience of industry professionals.

Online digital ad solutions

Website campaigns

CanadianUnderwriter.ca is Canada’s most visited online destination for insurance news, analysis and events. With average monthly page views over almost 200,000, we offer proven display advertising programs that are usually sold out, with guaranteed minimum impressions for one low fee.

At Canadian Underwriter, we serve our advertisers best by putting our readers first. Digital ads viewed on trusted editorial sites generate a more engaged audience for significantly better advertising effectiveness. Our premium offerings provide several digital marketing solutions to engage with readers where they are every day.

Web Ads, Canadian Underwriter.ca			Rates
All rates are in net dollars
Billboard: 970 x 250 px and 300 x 90 px (mobile)			$140 CPM
Tall Box: 300 x 600 px			$120 CPM
Big Box: 300 x 250 px			s$120 CPM
Skyscraper: 160 x 600 px			$120 CPM
Expanded In-Article Ad or Video: See specs			$140 CPM
Expanded Ad or Video on Right Rail: See specs			$120 CPM
Expanded Ad In-Article and Right Rail: See specs			$160 CPM
Sponsored content: See specs			$4,999/Month
Catfish (static or animated), 120 x 1000 px (desktop), 320 x 50 px, (mobile)			$145 CPM
Interstitial (static or animated)			$165 CPM
Re-targeting (regular display): see specs			$200 CPM
HPTO (home page takeover)			$1,500
EPTO (entry page takeover)			$7,500

Guaranteed 25,000 min. monthly ad impressions.
Guaranteed 50,000 pageviews for sponsored content
* Please supply mobile version as well: 300 x 90

Hosting and brand promotion:

Hosting of advertiser supplied content on canadianunderwriter.ca
Ad roadblock on advertiser-supplied content page (ads drive to client site); page header, LB, BB, and SS units

Expanded ad - in article

Video ad placement

Newsletter campaigns

Canadian Underwriter Daily remains required reading for over 20,000 industry professionals who want to stay in the know. With an average gross open rate of over 34%, your display, text or native advertising gives you the capability to develop awareness, generate leads and demonstrate thought-leadership.

Daily newsletter advertising (per month)

Format	Rates
Big Box: 300 x 250 px	$120 CPM
Responsive: 550 x 150 px	$120 CPM
Native Placement	(see below for details)
Guaranteed 25,000 min. ad impressions for Daily Newsletter

Direct Email

Our CASL-compliant list of 3rd party subscribers relieves the pain of email marketing management while communicating your exact message. Send an eDirect to our entire list of over 20,000 insurance professionals nationally or target your email to a segmented list by title or geographic region.

Deployment Rate

1x	3x	6x	12x
$4,999	$4,499	$3,599	$2,999

Geotargeting available with minimum investment of $1,500

click to enlarge images

News releases (InsPRESS.ca)

Our highly affordable and popular insPRESS platform reaches a large audience of insurance professionals who need to know what’s happening in their industry now. Posting your press release through CU’s insPRESS platform is promoted via CU’s eNewsletter, homepage and social media channels, for just $630.

Package Rates

Single Release	$630
Convenience Package (3/year)	$1,590
Annual Subscription (up to 3/week for full 12 months)	$4,200

Native advertising

Generate interest in a subject matter that is tied to your product/service through native advertising placement. Native advertising is a great fit for marketers who want to solidify their thought leadership status or deliver a more complex message to the market.

A three-month native advertising campaign in Canadian Underwriter includes:

Hosting of your content on canadianunderwriter.ca with weekly placement on home-page and in the daily newsletter - reaching nearly 20,000 subscribers
ROS skyscraper driving CU’s digital audience to your article – guaranteed 75,000 impressions per 3-month campaign
Weekly social media posts from CU’s channels – reaching over 36,700 CU followers
Performance report provided monthly

Ask the experts

Demonstrate thought-leadership or differentiate your solution from others. With CU’s ASK THE EXPERTS package, you will be able to provide the tools and insight that readers need now. Your Q&A article will be posted on cu.ca via 3 text ads in CU’s newsletter. Access a full media campaign that includes ROS, eNews and social media channels.

Video

Canadian Underwriter can help turn your video-marketing aspirations into reality, whether you need a comprehensive videobased campaign or just need to outsource some video production. Our in-house team creates anything from training videos to animated tutorials suited to any topic or budget.

Collaborate with CU

Need help with your messaging and webinar theme? Collaborate with Canadian Underwriter so that we can help you narrow the scope of content that is most relevant to our readers while still ensuring your key message is delivered.

Webinars

Canadian Underwriter launched its monthly webinar series to serve the needs of readers in a new work from home environment. All CU webinars are submitted for accreditation on a variety of topics stemming from current issues and broker needs in the market.

All CU webinars that receive accreditation will be posted on CE Corner where insurance and financial professionals can find hundreds of useful courses to help them earn CE credits.

Specs

Mechanical Requirements:

Page trim: 8.125 x 10.75
Bleed: 8.375" x 11"
Print specifications: Web offset
Binding: Saddle stitching, except for the Stats Guide Issue, which is perfect bound

File submission:

Print-optimized CMYK PDF
All fonts and images must be supplied or embedded in the PDF file.
All ads with bleed must include 0.125” bleed on all sides.
Ensure there is a minimum of 0.35” type safety margin.

Pricing

Sizes (4-color)	Rates (All rates are in gross dollars)
Page trim: 8.125 x 10.75.	1 time	4 times	6 times
Two page spread: 16.25" x 10.75"	$13,749	$12,999	$12,249
Two page spread with bleed: 16.5" x 11
Full page: 8.125" x 10.75"	$7,249	$6,999	$6,749
Full page with bleed: 8.375" x 11"
1/2 page island: 4.5" x 7.5"	$4,999	$4,749	$4,499
1/2 page horizontal: 7" x 4.875"	$4,749	$4,499	$4,249
1/3 page square: 4.5" x 4.875"	$3,249	$2,999	$2,649
1/3 page horizontal: 7" x 3.125"
1/3 page vertical: 2.125" x 10"
1/4 horizontal: 7" x 2.125"	$2,749	$2,499	$2,249

Cover Positions
Inside front/back	20% premium
Outside back	30% premium

Special executions
2 page (double sided) supplied bound-in inserts	$10,850
Inside front cover gatefold	$26,050
Belly band wrap around issue	$22,610
Supplied 2-sided polybag outsert	$11 ,175
1/2 page cover wrap incl. outside back cover	$19,950

Appointment notices
Standard size: 2.125" x 10"	$1,950

NB: Annual Statistical Guide (June/July) cannot accommodate a 1/2 page island within the data listings. Only 1/2 page horizontal and full page ad units accepted within data listings.