BRAND OVERVIEW
Newcom Media is the most trusted information source in Canada’s trucking industry, leveraging brands that engage an unmatched audience of qualified decision makers. Today’s Trucking and TruckNews.com deliver news, analysis, business tips, and technical insights to readers across Canada. Transport Routier serves the Quebec market in French. And the Truck World and Expocam shows bring the industry together. Whatever the platform, we deliver – just like the trucking industry we serve.

TRUCKNEWS.COM
TruckNews.com is the undisputed online leader serving the information needs of Canada’s trucking industry. Its growing audience turns to the website for the latest breaking news, analysis, business insights, equipment and technology trends, career opportunities, and more. The platform recorded +4.2 million page views between June 2022 and Sept 2023 alone.











TODAY'S TRUCKING
Today’s Trucking is the trusted business magazine of Canada’s trucking industry. Published 10 times a year, it is mailed directly to a national audited audience of 28,373 qualified owner-operators, fleet managers, and trucking executives, while another 20,786 copies are delivered through bulk distribution channels. That’s more than 49,000 copies per issue!




TRANSPORT ROUTIER
Transport Routier is the trucking industry’s leading resource in Quebec, with French content to meet every information need. Published 10 times per year, the audited magazine is mailed directly to 12,078 qualified readers. Its companion website at TransportRoutier.ca recorded more than 807,618 page views between June 2022 and Sept 2023.






TRUCK WORLD
The biennial Truck World trade show is the meeting place for Canada’s trucking industry each time it comes to Toronto. The most recent Truck World attracted 10,920 industry professionals who connected with more than 350 top industry suppliers on a show floor featuring 250,000 square feet of exhibit space packed with the latest equipment, innovations, and solutions.
RESERVE YOUR BOOTH







EXPOCAM
The biennial Expocam trade show is the meeting place for Canada’s trucking industry each time it comes to Quebec. And now it features a new home at Espace St-Hyacinthe, offering easy access from Montreal and Quebec City.
RESERVE YOUR BOOTH







The Business Magazine of Canada’s Trucking Industry


JAN./FEB.
Featured: Powertrains
Webisode: Charging infrastructure
Ad Closing Date: Jan. 1
Ad Material Date: Jan. 7
MARCH
Featured: Fluids
Webinar: Crisis management
Ad Closing Date: Feb. 1
Ad Material Date: Feb. 7

APRIL
Featured: Sustainable trucking
Webisode: Fuel cells
Bonus: Truck World edition
Ad Closing Date: Mar. 1
Ad Material Date: Mar. 7
MAY
Featured: Medium-duty
Special: Top 100 Fleets
Webisode: Alternative fuels
Ad Closing Date: Apr. 1
Ad Material Date: Apr. 7
JUNE
Featured: Financing and leasing
Webinar: Roadcheck
Ad Closing Date: May. 1
Ad Material Date: May. 7

JULY/AUG.
Featured: Trailers
Webisode: Safety systems
Ad Closing Date: June 1
Ad Material Date: June 7
SEPTEMBER
Featured: Wheel ends
Webisode: Fuel-efficiency
Ad Closing Date: Aug. 1
Ad Material Date: Aug. 7
OCTOBER
Featured: Telematics
Webinar: Training & recruiting techs
Ad Closing Date: Sept. 1
Ad Material Date: Sept. 7

NOVEMBER
Featured: Stats guide
Webisode: Cargo security
Ad Closing Date: Oct. 1
Ad Material Date: Oct. 7
DECEMBER
Featured: Electrical
Webinar: Cyber security
Ad Closing Date: Nov. 1
Ad Material Date: Nov. 7



The Business Magazine of Quebec’s Trucking Industry


JAN./FEB.
Featured: Electrification
Webisode: Charging infrastructure
Ad Closing Date: Jan. 8
Ad Material Date: Jan. 15
MARCH
Featured: Vocational Trucks
Webinar: Crisis management
Ad Closing Date: Feb. 8
Ad Material Date: Feb. 15

APRIL
Featured: Insurance
Webisode: Hydrogen fuel cells
Special: Truck World edition
Ad Closing Date: Mar. 8
Ad Material Date: Mar. 15
MAY
Featured: Sustainable Trucking
Webisode: Alternative fuels
Ad Closing Date: Apr. 8
Ad Material Date: Apr. 15
JUNE
Featured: Financing
Webinar: Roadcheck
Ad Closing Date: May. 8
Ad Material Date: May. 15

JULY/AUG.
Featured: Tires
Webisode: Safety systems
Ad Closing Date: June 8
Ad Material Date: June 15
SEPTEMBER
Featured: Specialized Trailers
Webisode: Fuel-efficient spec-ing
Special: The Top 25
Ad Closing Date: Aug. 8
Ad Material Date: Aug. 15
OCTOBER
Featured: Alternative Fuels
Webinar: Training and recruitng mechanics
Ad Closing Date: Sept. 8
Ad Material Date: Sept. 15

NOVEMBER
Featured: Telematics
Webisode: Cargo security
Ad Closing Date: Oct. 8
Ad Material Date: Oct. 15
DECEMBER
Featured: Stats Guide
Webinar: Cyber security
Ad Closing Date: Nov. 8
Ad Material Date: Nov. 15




Online
and Direct Marketing

RUN OF SITE DISPLAY, MOBILE AND DESKTOP

Mobile Leaderboard |
|
TruckNews.com |
Transportroutier.ca |
$160 / M |
$335 / M |
Size 300 x 90 px |

Mobile Inter-Scroller |
|
TruckNews.com |
Transportroutier.ca |
$200 / M |
$200 / M |
Size 340 x 740 px |


Tall Box |
|
TruckNews.com |
Transportroutier.ca |
$300 / M |
$700 / M |
Size: 300 x 600 px |

Big Box |
|
TruckNews.com |
Transportroutier.ca |
$200 / M |
$400 / M |
Size: 300 x 250 px |

Billboard |
|
TruckNews.com |
Transportroutier.ca |
$160 / M |
$335 / M |
Size: 970 x 250 px |

IN-ARTICLE NATIVE

In-Article Native (all formats) |
|
TruckNews.com |
Transportroutier.ca |
$250 / M |
$450 / M |
Image format: |
Video format: |
30fps |
Codec: |
Creative ratio: |

Outstream video |
|
TruckNews.com |
Transportroutier.ca |
$250 / M |
$450 / M |
Aspect Ratio: |
Format: |
Max. weight: |
Timing: |
Tracking: |

DAY-OF FORMATS

Catfish |
TruckNews.com |
$1,750 / day |
Transportroutier.ca |
$1,915 / day |
Size: 1,000 x 120 px |
1x per week only (4x frequency cap per user) |

Interstitial |
TruckNews.com |
$1,750 / day |
Transportroutier.ca |
$1,915 / day |
Size: 640 x 480 px |
1x per week only (4x frequency cap per user) |


Site Takeover |
TruckNews.com |
$6,500 / day |
Transportroutier.ca |
$6,500 / day |
Includes: Billboard, Tall box, Wallpaper |
1x per week only (4x frequency cap per user) |

CUSTOM CONTENT

Native Articles |
TruckNews.com |
$1,500 each |
Transportroutier.ca |
$1,000 each |
Paid content posted in our newsletter and on the website |
Stays online indefinitely |

e-Blast |
TruckNews.com |
$450 / M |
24,000 CASL-compliant email list |
Transportroutier.ca |
$650 / M |
6,000 CASL-compliant email list |

NEWSLETTERS






E-NEWSLETTERS |
Rates |
||
English |
1st position |
2nd position |
Subscribers |
TruckNews—Daily |
$2,500 |
$1,500 |
13,000 |
Today’s Trucking—Voices & Trends |
$1,800 |
$1,000 |
12,000 |
Product Watch |
$2,000 |
$1,200 |
17,000 |
French |
|||
Transport Routier News First— |
$1,500 |
$850 |
6,800 |
The Bouchard Report— Every second Wednesday |
$1,000 |
$550 |
6,800 |
Ad Sizes |
Leaderboard: 640x90 |
Mobile: 300x90 |
Box ad format: 300x250 |
*Ask about daily takeovers

PRINT PRICING
Print Pricing |
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Size |
Today's Trucking |
Transport Routier |
Full Page: 8 x 10-3/4 |
$8,300 |
$4,550 |
Double Page Spread: 16 x 10-3/4 |
$15,000 |
$8,500 |
2/3 Vertical: 4-5/8 x 10 |
$6,640 |
$3,640 |
1/2 Island: 4-5/8 x 7-1/2 |
$5,810 |
$3,185 |
1/2 Vertical: 3-3/8 x 10 |
$5,190 |
$2,845 |
1/2 Horizontal: 7 x 4-7/8 |
$5,190 |
$2,845 |
1/3 Vertical: 2-1/8 x 10 |
$3,735 |
$2,050 |
1/3 Square: 4-5/8 x 4-7/8 |
$3,735 |
$2,050 |
1/4 Square: 3-3/8 x 4-7/8 |
$2,905 |
$1,595 |
Mechanical requirements
Magazine Trim Size: 8” x 10-3/4”
Magazine Bleed: Add 1/8” to all sides
Type Safety: 7 x 10
Print Specifications: Web offset, Saddle Stitched
Screen: 133 line
Electronic File Delivery
Files can be uploaded to: www.todaystrucking.com/upload
Today’s Trucking and Transport Routier ads






Contract and Copy Conditions
1. The advertiser agrees to protect publisher against legal action based upon libelous statements or unauthorized use of photographs or other material in connection with advertisements placed.
2. All advertising copy is subject to approval of the publisher
3. The word “Advertisement” will be placed above copy that in our opinion resembles editorial material.
4. Production costs incurred on behalf of advertisers will be charged to them.
5. Cancellations are not accepted after closing date.
6. The publisher is not bound by any conditions, printed or otherwise, appearing on contracts or
copy instruction when such conflict with policies covered by this rate card.
7. The publisher will not be liable for material uncalled for beyond one year after last use.
8. The advertiser and the advertising agency agree that neither Newcom Media Inc. nor Newcom Media Quebec Inc.
shall be liable for failure to insert any advertisement.
9. The advertiser and advertising agency assume a joint liability for payment of all advertising placed via the agency, in the event that one or the other should cease business prior to payment of outstanding invoices.





