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BRAND OVERVIEW

Newcom Media is the most trusted information source in Canada’s trucking industry, leveraging brands that engage an unmatched audience of qualified decision makers. Today’s Trucking and TruckNews.com deliver news, analysis, business tips, and technical insights to readers across Canada. Transport Routier serves the Quebec market in French. Truck & Trailer provides them all with a comprehensive equipment marketplace, and the Truck World and Expocam shows bring the industry together. Whatever the platform, we deliver – just like the trucking industry we serve.

TRUCKNEWS.COM

TruckNews.com is the undisputed online leader serving the information needs of Canada’s trucking industry. Its growing audience turns to the website for the latest breaking news, analysis, business insights, equipment and technology trends, career opportunities, and more. The platform recorded +4 million page views between June 2021 and June 2022 alone.

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TODAY'S TRUCKING

Today’s Trucking is the trusted business magazine of Canada’s trucking industry. Published 10 times a year, it is mailed directly to a national audited audience of 28,373 qualified owner-operators, fleet managers, and trucking executives, while another 20,786 copies are delivered through bulk distribution channels. That’s more than 49,000 copies per issue!

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TRANSPORT ROUTIER

Transport Routier is the trucking industry’s leading resource in Quebec, with French content to meet every information need. Published 10 times per year, the audited magazine is mailed directly to 12,078 qualified readers. Its companion website at TransportRoutier.ca recorded more than 800,000 page views between June 2021 and June 2022.

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TRUCKANDTRAILER.CA

If you got it, a truck and trailer brought it. And thousands of those trucks and trailers have been found through Canada’s number-one equipment marketplace. Whether buyers reach for 26,500 printed copies or search the database at TruckandTrailer.ca, they find what they need.

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TRUCK WORLD

The biennial Truck World trade show is the meeting place for Canada’s trucking industry each time it comes to Toronto. The most recent Truck World attracted 10,920 industry professionals who connected with more than 350 top industry suppliers on a show floor featuring 250,000 square feet of exhibit space packed with the latest equipment, innovations, and solutions.



RESERVE YOUR BOOTH

https://www.truckworld.ca/reserve-a-booth

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EXPOCAM

The biennial Expocam trade show is the meeting place for Canada’s trucking industry each time it comes to Quebec. And now it features a new home at Espace St-Hyacinthe, offering easy access from Montreal and Quebec City.



RESERVE YOUR BOOTH

https://www.expocam.ca/reserve-a-booth-2/

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The Business Magazine of Canada’s Trucking Industry

www.trucknews.com

JAN./FEB.

Powertrains

Ad Closing Date: Jan. 1
Ad Material Date: Jan. 7

MARCH

Fluids

Ad Closing Date: Feb. 1
Ad Material Date: Feb. 7

APRIL

Sustainable Trucking

Ad Closing Date: Mar. 1
Ad Material Date: Mar. 7

MAY

Medium-duty trucks (+ The Top 100 truck fleets)

Ad Closing Date: Apr. 1
Ad Material Date: Apr. 7

JUNE

Financing and leasing

Ad Closing Date: May. 1
Ad Material Date: May. 7

JULY/AUG.

Trailers

Ad Closing Date: June 1
Ad Material Date: June 7

SEPTEMBER

Wheel Ends

Ad Closing Date: Aug. 1
Ad Material Date: Aug. 7

OCTOBER

Telematics

Ad Closing Date: Sept. 1
Ad Material Date: Sept. 7

NOVEMBER

Stats Guide

Ad Closing Date: Oct. 1
Ad Material Date: Oct. 7

DECEMBER

Electrical

Ad Closing Date: Nov. 1
Ad Material Date: Nov. 7

The Business Magazine of Quebec’s Trucking Industry

www.transportroutier.ca

JAN./FEB.

Warehouse Management

Ad Closing Date: Jan. 8
Ad Material Date: Jan. 15

MARCH

Electrical

Ad Closing Date: Feb. 8
Ad Material Date: Feb. 15

APRIL

Fluids

Ad Closing Date: Mar. 8
Ad Material Date: Mar. 15

MAY

Sustainable trucking + ExpoCam Show Guide

Ad Closing Date: Apr. 8
Ad Material Date: Apr. 15

JUNE

Human Resources

Ad Closing Date: May. 8
Ad Material Date: May. 15

JULY/AUG.

Tires

Ad Closing Date: June 8
Ad Material Date: June 15

SEPTEMBER

Trailers + Top 25

Ad Closing Date: Aug. 8
Ad Material Date: Aug. 15

OCTOBER

Financing and Leasing

Ad Closing Date: Sept. 8
Ad Material Date: Sept. 15

NOVEMBER

Telematics

Ad Closing Date: Oct. 8
Ad Material Date: Oct. 15

DECEMBER

Stats Guide

Ad Closing Date: Nov. 8
Ad Material Date: Nov. 15

Online
and Direct Marketing

RUN OF SITE DISPLAY, MOBILE AND DESKTOP

Mobile Leaderboard

TruckNews.com

Transportroutier.ca

$160 / M

$335 / M

Size 300 x 90 px

Mobile Inter-Scroller

TruckNews.com

Transportroutier.ca

$200 / M

$200 / M

Size 340 x 740 px

Tall Box

TruckNews.com

Transportroutier.ca

$500 / M

$700 / M

Size: 300 x 600 px

Big Box

TruckNews.com

Transportroutier.ca

$200 / M

$400 / M

Size: 300 x 250 px

Billboard

TruckNews.com

Transportroutier.ca

$160 / M

$335 / M

Size: 970 x 250 px

IN-ARTICLE NATIVE

In-Article Native (all formats)

TruckNews.com

Transportroutier.ca

$250 / M

$450 / M

Image format:
JPG, PNG, GIF

Video format:
MP4 or MOV (high resolution)

30fps

Codec:
H.264 or ProRes

Creative ratio:
16:9 or 4:3s

Outstream video

TruckNews.com

Transportroutier.ca

$250 / M

$450 / M

Aspect Ratio:
16:9 or 4:3

Format:
High definition MPEG-4 file H264/AVC encoding MP4 Index required at start of file

Max. weight:
20 MB 2.2 MB additional/progressive download

Timing:
30 seconds max., 15 seconds or less recommended

Tracking:
Maximum of 2 trackers

DAY-OF FORMATS

Catfish

TruckNews.com

$1,750 / day

Transportroutier.ca

$1,915 / day

Size: 1,000 x 120 px

1x per week only (4x frequency cap per user)

Interstitial

TruckNews.com

$1,750 / day

Transportroutier.ca

$1,915 / day

Size: 640 x 480 px

1x per week only (4x frequency cap per user)

Site Takeover

TruckNews.com

$6,500 / day

Transportroutier.ca

$6,500 / day

Includes: Billboard, Tall box, Wallpaper

1x per week only (4x frequency cap per user)

CUSTOM CONTENT

Native Articles

TruckNews.com

$1,500 each

Transportroutier.ca

$1,000 each

Paid content posted in our newsletter and on the website

Stays online indefinitely

e-Blast

TruckNews.com

$450 / M

24,000 CASL-compliant email list

Transportroutier.ca

$650 / M

6,000 CASL-compliant email list

NEWSLETTERS

E-NEWSLETTERS
Rates

English

1st position

2nd position

Subscribers

TruckNews—Daily

$2,500

$1,500

13,000

Today’s Trucking—Voices & Trends

$1,800

$1,000

12,000

Product Watch

$2,000

$1,200

17,000

French

Transport Routier News First—
Mondays, Tuesdays and Fridays

$1,500

$850

6,800

The Bouchard Report— Every second Wednesday

$1,000

$550

6,800

Click here to receive newsletter samples in your inbox

Ad Sizes

Leaderboard: 640x90

Mobile: 300x90

Box ad format: 300x250


*Ask about daily takeovers

PRINT PRICING

Print Pricing

Size

Today's Trucking

Transport Routier

Full Page: 8 x 10-3/4
Bleed: 8-1/4 x 11

$8,300

$4,550

Double Page Spread: 16 x 10-3/4
Bleed: 16-1/4 x 11

$15,000

$8,500

2/3 Vertical: 4-5/8 x 10

$6,640

$3,640

1/2 Island: 4-5/8 x 7-1/2

$5,810

$3,185

1/2 Vertical: 3-3/8 x 10

$5,190

$2,845

1/2 Horizontal: 7 x 4-7/8

$5,190

$2,845

1/3 Vertical: 2-1/8 x 10

$3,735

$2,050

1/3 Square: 4-5/8 x 4-7/8

$3,735

$2,050

1/4 Square: 3-3/8 x 4-7/8

$2,905

$1,595

1/6 Page: 2-1/8 x 4-7/8

$2,075

$1,140

Mechanical requirements

Magazine Trim Size: 8” x 10-3/4”

Magazine Bleed: Add 1/8” to all sides

Type Safety: 7 x 10

Print Specifications: Web offset, Saddle Stitched

Screen: 133 line

Electronic File Delivery

Files can be uploaded to: www.todaystrucking.com/upload

Today’s Trucking and Transport Routier ads

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Contract and Copy Conditions

1. The advertiser agrees to protect publisher against legal action based upon libelous statements or unauthorized use of photographs or other material in connection with advertisements placed.
2. All advertising copy is subject to approval of the publisher
3. The word “Advertisement” will be placed above copy that in our opinion resembles editorial material.
4. Production costs incurred on behalf of advertisers will be charged to them.
5. Cancellations are not accepted after closing date.
6. The publisher is not bound by any conditions, printed or otherwise, appearing on contracts or copy instruction when such conflict with policies covered by this rate card.
7. The publisher will not be liable for material uncalled for beyond one year after last use.
8. The advertiser and the advertising agency agree that neither Newcom Media Inc. nor Newcom Media Quebec Inc. shall be liable for failure to insert any advertisement.
9. The advertiser and advertising agency assume a joint liability for payment of all advertising placed via the agency, in the event that one or the other should cease business prior to payment of outstanding invoices.

JOE GLIONNA

President

joe@newcom.ca

(416) 614-5805

JAMES GREEN

Director of Business Development

jamesg@newcom.ca

(647) 880-5707

GARY LESUER

Sales & Marketing Consultant West

gary@newcom.ca

(604) 834-4418

CARLO CALVANO

Sales & Marketing Consultant Central

carlo@newcom.ca

(647) 261-4283

BRENT WHITE

Sales & Marketing Consultant East

brent@newcom.ca

(437) 996-4648

DENIS ARSENAULT

Quebec, Maritimes

denis@newcom.ca

(514) 947-7228

JOHN G. SMITH

Vice-President, Editorial

johng@newcom.ca

(416) 409-4574

ALICIA LERMA

Production Manager

alicia@newcom.ca

(416) 510-6845

OLIVIA LOVE

Production Manager

olivia@newcom.ca

(416) 316-8863

JAMES MENZIES

Editor,
Today’s Trucking

james@newcom.ca

(416) 557-9014

LEO BARROS

Associate Editor,
Today’s Trucking

leo@newcom.ca

(416) 936-6805

STEVE BOUCHARD

Editor,
Transport Routier

steve@newcom.ca

(514) 917-1893

CHRISTIAN BOLDUC

Associate Editor,
Transport Routier

christian@newcom.ca

(514) 835-6371

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