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Brand Knowledge

Established in 1911, Oral Health has been known for a tradition of editorial excellence for over 110 years. As Canada’s ONLY national clinical publication publishing EVERY month of the year, we deliver consistent and comprehensive coverage of the Canadian dental market. Our audited circulation of over 22,704* includes all dentists across Canada, as well as dental students, labs, dealers and manufacturers, ensuring that your message receives timely distribution to the complete dental profession.

*JUNE 2023 AAM STATEMENT

Oral Health Community / Audience facts

Issue Archive

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1. June 2023 AAM audit statement
3. Mediaview: June 2023

2. Google Analytics: January - May 2023

Issue Archive

Oral Hygiene

Oral Hygiene serves dental hygienists across Canada featuring the same level of editorial excellence that Oral Health is known for! The editorial environment speaks to dental hygienists as professionals, helping them build and develop clinical skills, master new products and technologies and increase their productivity and effectiveness as key members of the dental team.

Jump to:



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January

Feature: Pediatric dentistry

Sales close: December 1, 2023
Material close: December 10, 2023

February

Feature: Dental pharmacology & anesthesia

Sales close: January 1, 2024
Material close: January 10, 2024

March

Feature: General dentistry

Sales close: February 1, 2024
Material close: February 10, 2024

April

Feature: Aesthetic dentistry

Sales close: March 1, 2024
Material close: March 10, 2024

May

Feature: Endodontics

Sales close: April 1, 2024
Material close: April 10, 2024

June

Feature: Oral surgery

Sales close: May 1, 2024
Material close: May 10, 2024

July

Feature: Product report

Sales close: June 2, 2024
Material close: June 10, 2024

August

Feature: Implantology

Sales close: July 1, 2024
Material close: July 10, 2023

September

Feature: Orthodontics

Sales close: August 1, 2024
Material close: August 10, 2024

October

Feature: Periodontics

Sales close: September 1, 2024
Material close: September 10, 2024

November

Feature: Prosthodontics

Sales close: October 1, 2024
Material close: October 10, 2024

December

Feature: Preventive dentistry

Sales close: November 1, 2024
Material close: November 10, 2024

March

Sales close: January 15, 2024
Material close: January 20, 2024

May

Sales close: March 15, 2024
Material close: March 20, 2024

September

Sales close: July 15, 2024
Material close: July 20, 2024

November

Sales close: September 15, 2024
Material close: September 20, 2024

Oral Health / Oral Hygiene rates

All rates are in gross dollars

HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold are available by request.

Sizes (4-colour) Oral Health
Page Trim: 8.125” X 10.75” 1x 3x 6x 12x Preferred
Full page: 7” x 10” $6,000 $5,850 $5,700 $5,250 $4,990
Full Page + bleed: 8.375” x 11” $6,000 $5,850 $5,700 $5,250 $4,990
Double Spread: 15.25” x 10” — — — — —
Spread + bleed: 16.5” x 11” — — — —
1/2 Vertical: 3.375” x 10” $3,750 $3,650 $3,656 $3,280 $3,120
1/2 Horizontal: 7” x 4.875” $3,750 $3,650 $3,656 $3,280 $3,120
1/2 Island: 4.5” x 7.5” $4,200 $4,095 $3,990 $3,675 $3,495
1/3 Vertical: 2.125” x 10” $2,700 $2,635 $2,5655 $2,365 $2,245
1/3 Horizontal: 7” x 3.25” $2,700 $2,635 $2,5655 $2,365 $2,245
1/4 Horizontal: 7” x 2.25” $2,100 $2,050 $1,995 $1,840 $1,750
Oral Hygiene
Page Trim: 8.125” X 10.75” 1x Preferred
Full page: 7” x 10” $3,500 $2,000
1/2 Vertical: 3.375” x 10” $1,900 $1,500

Oral Health / Oral Hygiene

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Specs


Oral Health / Oral Hygiene

Mechanical Requirements:
Trim size: 8.125” X 10.75”
Bleed: Add 0.125” to all sides
Print specifications: Web offset
Screen: 133 line
Binding: saddle stitch

File submission


Print-optimized CMYK PDF

All fonts and images must be supplied or embedded in the PDF file. All ads with bleed must include 0.125” bleed on all sides. Ensure there is a minimum of 0.35” type safety margin.

http://www.oralhealthgroup.com/upload

Digital Advertising

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Run of site display advertising

All rates are in gross dollars

Sizes Rates
Billboard  
Desktop Size: 970 x 250 pixels $65 per 1,000 impressions
Mobile Size: 300 x 90 pixels $65 per 1,000 impressions
Big Box  
Size: 300 x 250 pixel $65 per 1,000 impressions
Tall Box  
Size: 300 x 600 pixels $65 per 1,000 impressions
Interstitial  
Size: 640 x 480 pixels $75 per 1,000 impressions
Mobile Interscroller  
Size: 340 x 740 pixels $75 per 1,000 impressions
Catfish  
Desktop: 1000 x 120 pixels $75 per 1,000 impressions
Mobile: 320 x 50 pixels $75 per 1,000 impressions
Site Takeover  
Ask us for details.  

Remarketing

Follow your customers and extend your reach

You don’t have to settle for just our website to reach your clients. Remarketing your message allows you to follow visitors that have been to our website, reinforcing your message as they browse the web. It’s an extremely effective way to reinforce your message long after users have left our site.

Pricing $50 per 1,000 impressions

Only available with an online ad program. Ask your Oral Health Consultant for details.

Wallpaper

Wallpaper ads allow you to command prominent real estate on our site with creative that captures and focuses viewer attention.

* Exclusive one day per week, per month.

Wallpaper Per month
Left and right panels: 200 x 3000 each $2,500

SPECS:

Leaderboard/Big Box, Static: 60 KB max file size GIF/JPEG

Leaderboard/Big Box, Rich Media: Additional 25% charge, 60 KB max file size GIF/JPEG or HTML5

Wallpaper: 100 KB static single image GIF/JPEG. TK Rich media wallpaper not available TK.

E-Newsletter advertising

Follow your customers and extend your reach

Oral Health Weekly goes out to 15,542* subscribers on a weekly basis providing our readers with up-to-date news, features, videos, blogs and much more. E-newsletter sponsorships help increase brand awareness by providing a receptive and engaging environment.

*Mediaview: June 2023

E-Newsletter sponsorship packages
Level Per month Includes
Top $3,000 Top Banner
Second $2,500 Second Banner
Third $3,000 Lead Gen Text Box
Fourth $2,000 Big Box
Fifth $1,500 Third Banner
SPECS:

Banner: 550 x 150 pixels
Big Box: 300 x 250 pixels
Lead Gen Text Box: Title (5-10 words)
Body copy (Approx. 100 words)

The Oral Health Weekly e-newsletter has a

42.9%
open rate

Mediaview: June 2023

OralHealthGroup.com has over

140,000
average page views.

Google Analytics: January - May 2023

Oral Hygiene E-Newsletter

The Oral Hygiene e-newsletter goes out to our list of 9,147* dental hygienists on a monthly basis. The e-newsletter provides our readers will the latest features, videos and hygienist profiles. E-newsletter sponsorships help build brand awareness by providing a receptive and engaging environment.

*Mediaview: April, 2023

Positions:
Top Banner: $1,7950
Lead Gen Text Box: $ $1,495

Oral Health Office E-Newsletter

The Oral Health Office e-newsletter delivers the latest practice management information to our list of 13,000+ dentists and hygienists.

Positions available:
Top Banner: $1,795
Lead Gen Text Box: $1,495

NEW
New Dentist/Student E-Newsletter

Introducing a brand-new e-newsletter that allows you to target young, upcoming dentists. Deliver your message to this valuable audience beside our engaging and educational content. .

Positions available:
Top Banner: $1,795
Lead Gen Text Box: $1,495

Product Spotlight E-Newsletter

Follow your customers and extend your reach

Get your product/promotions/company news featured in our monthly Product Spotlight E-newsletter that goes to our list of 12,500 dentists and hygienists! The ideal digital supplement to your print campaign!

Pricing $500 Premium with your print campaign
  $1,500 for standalone spotlight (no print ad)

Custom e-blasts > your message, our list

Follow your customers and extend your reach

E-Blasts are an extremely effective and cost-efficient way to extend your brand to the online market, giving you the opportunity to get your message out - when and how you want. Sent in HTML* format, e-blasts provide a gateway directly to your website, or to any online offers you may have, through links, videos and other interactive media.

Pricing

Rates For E-Blasts start at $600 per thousand names. (Minimum 2,000 names per E-blast)

*Extra charges may be applied for creative and production

Content Marketing

Native Article Package › $6,000/Month (Maximum 4 Native Packages per month)

Industry Spotlight Package › $6,000/Month

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NEW
Ask the Expert

A special 3-part Q&A series focused on “SPONSOR solutions” to drive business growth for dentists. SPONSOR experts can provide in-depth response to 3 major questions over the course of 3 articles.

  • Demonstrate thought leadership
  • Differentiate your solutions from others
  • Provide the tools and insights that readers need now
  • Q&A article is posted to Oral Health Group website
  • Access a full media campaign that includes ROS, newsletters and social channels.
  • Program is for 3 months

Client Supplied Content: $15,000
OHG Supplied Content: $18,000

Additional exposure available. Ask us for details.

NEW

Oral Health Podcast Series

Oral Health Oral Health is offering a fresh way to engage with our targeted audience with the Brush Up Podcast. Each episode of the podcast features industry experts discussing and providing insight on a wide variety of dental topics.

What's included
- Sponsor logo on all promotional materials (podcast email alert, social media, e-newsletter banners)
- Sponsor mention at beginning and end of episode
- 20-second mid-roll audio ad
- Opportunity to provide a podcast guest speaker

1 x $5,000 per episode
3 x $4,500 per episode

Multi-episode packages available. Ask us for details.

Webinars

Deliver your content message under the trusted Oral Health brand. We offer complete promotional and technical expertise to execute and manage the webinar, from start to finish.

Webinars formats available:

  • single product/single sponsor focused
  • part of our in-depth Editorial series

Oral Health Studios

A full, in-house video team that can meet any of your video needs. From simple product demos to online training, corporate profiles to animated tutorials, talk to us about video solutions customized to you!

NEW

Show Snippets

Extend your show and social media presence with one of our new Show Snippet packages. Our talented team will shoot, edit and produce your trade-show videos that can then be featured across your digital platforms.

Packages available:
Basic Package: A traditional 1-2 minute booth video and 1 social snippet
Price: $2,295
Social Package: 5 social snippets
Price: $2,495

Weekly Wisdom (Mini-series)

Sponsor Oral Health’s hit engaging video series which produces short weekly tips for dental professionals. You will receive multiple touch points and exposure across our website and social media channels.

$5,000 per month
Minimum of 3 months

Social Media

Reach a wider audience and generate impressive results by running a social media campaign with Oral Health.

Minimum $1,000 per month
Maximum $10,000 per month

Dental & eDental Marketplace

The oral health group publications offer a classified advertising section In each issue. We carry more classified ad pages than all other Canadian Dental magazines combined. With our eDental Marketplace, your ad receives additional exposure on the oral health group website. Real-time, online classified ads with posting guaranteed within 72 hours.
Dental Marketplace Rates

Packages

Rates

 
Page Trim: 8.125” X 10.75 B&W 4-Colour
1/8 Page: 3.375” X 2.25” $485 $570
1/4 Page: 3.375” X 4.875” $895 $1,010
1/3 Page: 4.5” X 4.875” $1,060 $1,155
1/2 Page: 7” X 4.875” $1,570 1,665
2/3 Page: 7” X 7” $1,730 $1,900
Full Page: 7” X 10” $2,850 $2,950
Full Page + Bleed: 8.375” X 11” $2,850 $2,950
Per Column Inch: $225  
Make your ad stand out with colour: $50 extra  
Professional Directory/Business Cards

Sizes (4-colour)

 
Single Card: 3.375” X 1.25”
Double Card: 3.375”X 2.5

Rates, professional directory

1x 6x 12x
$395 $350 $325
$690 $525 $490

Rates, business cards

1x 6x 12x
$470 $425 $390
$765 $600 $555

Online Opportunities

Print and online listing
Includes one column inch printed ad + uploaded to our website
$250
+ Monthly eDental Newsletter
Sent on the first and third Saturday of each month. Limited spaces available. (Must be running print/online listings)
+$450
+ Social Media Boost
Your listing will be promoted on LinkedIn. (Must be running print/online listings)
+$80

NEW

OralHealthCE is an online subscription-based learning platform that will provide dentists across North America with on-demand access to accredited dental CE courses from thought leaders across the world.

Dental educators can leverage the power of Oral Health Group's brand strength, audience and marketing reach to attract new dentists to their in-person courses.

Contact us for more details on this exciting new opportunity.

Tanya Arora

Managing Editor

tanya@newcom.ca

416-847-8522

Heather Donnelly

Senior Sales Manager

heather@newcom.ca

416-614-5804

Josh Gillen

Director of Business Development

josh@newcom.ca

647-970-5643

Karen Shaw

Classified/Marketplace Advertising

karen@newcom.ca

416-510-6770

Marley Gieseler

Digital Content Coordinator

marley@newcom.ca

416-510-6777

Karen Samuels

Production Manager

karens@newcom.ca

416-510-5190

Melissa Summerfield

Vice-President, Sales

melissa@newcom.ca

416-510-6781

@OralHealthGroup
@OralHealth GroupCanada
@oralhealthgrp
@oralhealthgroup

©2023 Newcom Media Inc.

© 2023 Newcom Media Inc.

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