Brand Knowledge
Established in 1911, Oral Health has been known for a tradition of editorial excellence for over 110 years. As Canada’s ONLY national clinical publication publishing EVERY month of the year, we deliver consistent and comprehensive coverage of the Canadian dental market. Our audited circulation of over 22,704* includes all dentists across Canada, as well as dental students, labs, dealers and manufacturers, ensuring that your message receives timely distribution to the complete dental profession.
Oral Health Community / Audience facts









1. June 2023 AAM audit statement
3. Mediaview: June 2023
2. Google Analytics: January - May 2023
Oral Hygiene
Oral Hygiene serves dental hygienists across Canada featuring the same level of editorial excellence that Oral Health is known for! The editorial environment speaks to dental hygienists as professionals, helping them build and develop clinical skills, master new products and technologies and increase their productivity and effectiveness as key members of the dental team.


January
Feature: Pediatric dentistry
Sales close: December 1, 2023
Material close: December 10, 2023
February
Feature: Dental pharmacology & anesthesia
Sales close: January 1, 2024
Material close: January 10, 2024

March
Feature: General dentistry
Sales close: February 1, 2024
Material close: February 10, 2024
April
Feature: Aesthetic dentistry
Sales close: March 1, 2024
Material close: March 10, 2024
May
Feature: Endodontics
Sales close: April 1, 2024
Material close: April 10, 2024

June
Feature: Oral surgery
Sales close: May 1, 2024
Material close: May 10, 2024
July
Feature: Product report
Sales close: June 2, 2024
Material close: June 10, 2024
August
Feature: Implantology
Sales close: July 1, 2024
Material close: July 10, 2023

September
Feature: Orthodontics
Sales close: August 1, 2024
Material close: August 10, 2024
October
Feature: Periodontics
Sales close: September 1, 2024
Material close: September 10, 2024
November
Feature: Prosthodontics
Sales close: October 1, 2024
Material close: October 10, 2024

December
Feature: Preventive dentistry
Sales close: November 1, 2024
Material close: November 10, 2024


March
Sales close: January 15, 2024
Material close: January 20, 2024
May
Sales close: March 15, 2024
Material close: March 20, 2024

September
Sales close: July 15, 2024
Material close: July 20, 2024
November
Sales close: September 15, 2024
Material close: September 20, 2024


Oral Health / Oral Hygiene rates
All rates are in gross dollars
HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold are available by request.
Sizes (4-colour) | Oral Health | ||||
Page Trim: 8.125” X 10.75” | 1x | 3x | 6x | 12x | Preferred |
Full page: 7” x 10” | $6,000 | $5,850 | $5,700 | $5,250 | $4,990 |
Full Page + bleed: 8.375” x 11” | $6,000 | $5,850 | $5,700 | $5,250 | $4,990 |
Double Spread: 15.25” x 10” | — | — | — | — | — |
Spread + bleed: 16.5” x 11” | — | — | — | — | |
1/2 Vertical: 3.375” x 10” | $3,750 | $3,650 | $3,656 | $3,280 | $3,120 |
1/2 Horizontal: 7” x 4.875” | $3,750 | $3,650 | $3,656 | $3,280 | $3,120 |
1/2 Island: 4.5” x 7.5” | $4,200 | $4,095 | $3,990 | $3,675 | $3,495 |
1/3 Vertical: 2.125” x 10” | $2,700 | $2,635 | $2,5655 | $2,365 | $2,245 |
1/3 Horizontal: 7” x 3.25” | $2,700 | $2,635 | $2,5655 | $2,365 | $2,245 |
1/4 Horizontal: 7” x 2.25” | $2,100 | $2,050 | $1,995 | $1,840 | $1,750 |
Oral Hygiene | ||
Page Trim: 8.125” X 10.75” | 1x | Preferred |
Full page: 7” x 10” | $3,500 | $2,000 |
1/2 Vertical: 3.375” x 10” | $1,900 | $1,500 |

Specs
Oral Health / Oral Hygiene
Mechanical Requirements:
Trim size: 8.125” X 10.75”
Bleed: Add 0.125” to all sides
Print specifications: Web offset
Screen: 133 line
Binding: saddle stitch
File submission
Print-optimized CMYK PDF
All fonts and images must be supplied or embedded in the PDF file. All ads with bleed must include 0.125” bleed on all sides. Ensure there is a minimum of 0.35” type safety margin.
http://www.oralhealthgroup.com/upload
Digital Advertising



Run of site display advertising
All rates are in gross dollars
Sizes | Rates |
Billboard | |
Desktop Size: 970 x 250 pixels | $65 per 1,000 impressions |
Mobile Size: 300 x 90 pixels | $65 per 1,000 impressions |
Big Box | |
Size: 300 x 250 pixel | $65 per 1,000 impressions |
Tall Box | |
Size: 300 x 600 pixels | $65 per 1,000 impressions |
Interstitial | |
Size: 640 x 480 pixels | $75 per 1,000 impressions |
Mobile Interscroller | |
Size: 340 x 740 pixels | $75 per 1,000 impressions |
Catfish | |
Desktop: 1000 x 120 pixels | $75 per 1,000 impressions |
Mobile: 320 x 50 pixels | $75 per 1,000 impressions |
Site Takeover | |
Ask us for details. |
Remarketing
Follow your customers and extend your reach
You don’t have to settle for just our website to reach your clients. Remarketing your message allows you to follow visitors that have been to our website, reinforcing your message as they browse the web. It’s an extremely effective way to reinforce your message long after users have left our site.
Pricing | $50 per 1,000 impressions |
Only available with an online ad program. Ask your Oral Health Consultant for details.
Wallpaper
Wallpaper ads allow you to command prominent real estate on our site with creative that captures and focuses viewer attention.
* Exclusive one day per week, per month.
Wallpaper | Per month |
Left and right panels: 200 x 3000 each | $2,500 |
SPECS:
Leaderboard/Big Box, Static: 60 KB max file size GIF/JPEG
Leaderboard/Big Box, Rich Media: Additional 25% charge, 60 KB max file size GIF/JPEG or HTML5
Wallpaper: 100 KB static single image GIF/JPEG. TK Rich media wallpaper not available TK.

E-Newsletter advertising
Follow your customers and extend your reach
Oral Health Weekly goes out to 15,542* subscribers on a weekly basis providing our readers with up-to-date news, features, videos, blogs and much more. E-newsletter sponsorships help increase brand awareness by providing a receptive and engaging environment.
*Mediaview: June 2023
E-Newsletter sponsorship packages
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SPECS:
Banner: 550 x 150 pixels
Big Box: 300 x 250 pixels
Lead Gen Text Box: Title (5-10 words)
Body copy (Approx. 100 words)
The Oral Health Weekly e-newsletter has a
42.9%
open rate
Mediaview: June 2023
OralHealthGroup.com has over
140,000
average page views.
Google Analytics: January - May 2023


Oral Hygiene E-Newsletter
The Oral Hygiene e-newsletter goes out to our list of 9,147* dental hygienists on a monthly basis. The e-newsletter provides our readers will the latest features, videos and hygienist profiles. E-newsletter sponsorships help build brand awareness by providing a receptive and engaging environment.
*Mediaview: April, 2023
Positions:
Top Banner: $1,7950
Lead Gen Text Box: $ $1,495


Oral Health Office E-Newsletter
The Oral Health Office e-newsletter delivers the latest practice management information to our list of 13,000+ dentists and hygienists.
Positions available:
Top Banner: $1,795
Lead Gen Text Box: $1,495


NEW
New Dentist/Student E-Newsletter
Introducing a brand-new e-newsletter that allows you to target young, upcoming dentists. Deliver your message to this valuable audience beside our engaging and educational content. .
Positions available:
Top Banner: $1,795
Lead Gen Text Box: $1,495

Product Spotlight E-Newsletter
Follow your customers and extend your reach
Get your product/promotions/company news featured in our monthly Product Spotlight E-newsletter that goes to our list of 12,500 dentists and hygienists! The ideal digital supplement to your print campaign!
Pricing | $500 Premium with your print campaign |
$1,500 for standalone spotlight (no print ad) |

Custom e-blasts > your message, our list
Follow your customers and extend your reach
E-Blasts are an extremely effective and cost-efficient way to extend your brand to the online market, giving you the opportunity to get your message out - when and how you want. Sent in HTML* format, e-blasts provide a gateway directly to your website, or to any online offers you may have, through links, videos and other interactive media.
Pricing |
Rates For E-Blasts start at $600 per thousand names. (Minimum 2,000 names per E-blast) |
*Extra charges may be applied for creative and production


Content Marketing
Native Article Package › $6,000/Month (Maximum 4 Native Packages per month)

Industry Spotlight Package › $6,000/Month

NEW
Ask the Expert
A special 3-part Q&A series focused on “SPONSOR solutions” to drive business growth for dentists. SPONSOR experts can provide in-depth response to 3 major questions over the course of 3 articles.
- Demonstrate thought leadership
- Differentiate your solutions from others
- Provide the tools and insights that readers need now
- Q&A article is posted to Oral Health Group website
- Access a full media campaign that includes ROS, newsletters and social channels.
- Program is for 3 months
Client Supplied Content: $15,000
OHG Supplied Content: $18,000
Additional exposure available. Ask us for details.

NEW
Oral Health Podcast Series

Oral Health Oral Health is offering a fresh way to engage with our targeted audience with the Brush Up Podcast. Each episode of the podcast features industry experts discussing and providing insight on a wide variety of dental topics.
What's included
- Sponsor logo on all promotional materials (podcast email alert, social media, e-newsletter banners)
- Sponsor mention at beginning and end of episode
- 20-second mid-roll audio ad
- Opportunity to provide a podcast guest speaker
1 x $5,000 per episode
3 x $4,500 per episode
Multi-episode packages available. Ask us for details.

Webinars

Deliver your content message under the trusted Oral Health brand. We offer complete promotional and technical expertise to execute and manage the webinar, from start to finish.
Webinars formats available:
- single product/single sponsor focused
- part of our in-depth Editorial series

Oral Health Studios
A full, in-house video team that can meet any of your video needs. From simple product demos to online training, corporate profiles to animated tutorials, talk to us about video solutions customized to you!
NEW
Show Snippets
Extend your show and social media presence with one of our new Show Snippet packages. Our talented team will shoot, edit and produce your trade-show videos that can then be featured across your digital platforms.
Packages available:
Basic Package: A traditional 1-2 minute booth video and 1 social snippet
Price: $2,295
Social Package: 5 social snippets
Price: $2,495

Weekly Wisdom (Mini-series)
Sponsor Oral Health’s hit engaging video series which produces short weekly tips for dental professionals. You will receive multiple touch points and exposure across our website and social media channels.
$5,000 per month
Minimum of 3 months

Social Media
Reach a wider audience and generate impressive results by running a social media campaign with Oral Health.
Minimum $1,000 per month
Maximum $10,000 per month

Dental & eDental Marketplace
The oral health group publications offer a classified advertising section In each issue. We carry more classified ad pages than all other Canadian Dental magazines combined. With our eDental Marketplace, your ad receives additional exposure on the oral health group website. Real-time, online classified ads with posting guaranteed within 72 hours.
Dental Marketplace Rates
Packages |
Rates |
|
Page Trim: 8.125” X 10.75 | B&W | 4-Colour |
1/8 Page: 3.375” X 2.25” | $485 | $570 |
1/4 Page: 3.375” X 4.875” | $895 | $1,010 |
1/3 Page: 4.5” X 4.875” | $1,060 | $1,155 |
1/2 Page: 7” X 4.875” | $1,570 | 1,665 |
2/3 Page: 7” X 7” | $1,730 | $1,900 |
Full Page: 7” X 10” | $2,850 | $2,950 |
Full Page + Bleed: 8.375” X 11” | $2,850 | $2,950 |
Per Column Inch: | $225 | |
Make your ad stand out with colour: | $50 extra |

Professional Directory/Business Cards
Sizes (4-colour)
Single Card: 3.375” X 1.25” |
Double Card: 3.375”X 2.5 |
Rates, professional directory
1x | 6x | 12x |
$395 | $350 | $325 |
$690 | $525 | $490 |
Rates, business cards
1x | 6x | 12x |
$470 | $425 | $390 |
$765 | $600 | $555 |

Online Opportunities
Print and online listing Includes one column inch printed ad + uploaded to our website |
$250 |
+ Monthly eDental Newsletter Sent on the first and third Saturday of each month. Limited spaces available. (Must be running print/online listings) |
+$450 |
+ Social Media Boost Your listing will be promoted on LinkedIn. (Must be running print/online listings) |
+$80 |

NEW

OralHealthCE is an online subscription-based learning platform that will provide dentists across North America with on-demand access to accredited dental CE courses from thought leaders across the world.
Dental educators can leverage the power of Oral Health Group's brand strength, audience and marketing reach to attract new dentists to their in-person courses.
Contact us for more details on this exciting new opportunity.


