Brand Knowledge

Established in 1911, Oral Health has been known for a tradition of editorial excellence for over 110 years. As Canada’s ONLY national clinical publication publishing EVERY month of the year, we deliver consistent and comprehensive coverage of the Canadian dental market. Our audited circulation of over 23,038* includes all dentists across Canada, as well as dental students, labs, dealers and manufacturers, ensuring that your message receives timely distribution to the complete dental profession.

* JUNE 2022 AAM STATEMENT

Oral Health Community / Audience facts

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1 June 2022 AAM audit statement
3 Mediaview: June 2022

2 Google Analytics: January 2022-June 2022
4 Signet Ad Study, July 2022

Oral Hygiene

Oral Hygiene serves dental hygienists across Canada featuring the same level of editorial excellence that Oral Health is known for! The editorial environment speaks to dental hygienists as professionals, helping them build and develop clinical skills, master new products and technologies and increase their productivity and effectiveness as key members of the dental team.

Issue Archive

Oral Health special issue

The 13th issue of Oral Health will feature a new topic each year. The 2023 will focus on continuous learning, from the perspective of dental students and life-long CE opportunities for practising dentists.

Jump to:





January

Pediatric dentistry

Sales close: December 1, 2022
Material close: December 10, 2022

February

Dental pharmacology & anesthesia

Sales close: January 1, 2023
Material close: January 10, 2023

March

General dentistry

Sales close: February 1, 2023
Material close: February 10, 2023

April

Aesthetic dentistry

Sales close: March 1, 2023
Material close: March 10, 2023

May

Endodontics

Sales close: April 1, 2023
Material close: April 10, 2023

June

Oral surgery

Sales close: May 1, 2023
Material close: May 10, 2023

July

Product report

Sales close: June 2, 2023
Material close: June 10, 2023

August

Implantology

Sales close: July 1, 2023
Material close: July 10, 2023

September

Orthodontics

Sales close: August 1, 2023
Material close: August 10, 2023

October

Periodontics

Sales close: September 1, 2023
Material close: September 10, 2023

November

Prosthodontics

Sales close: October 1, 2023
Material close: October 10, 2023

December

Preventive dentistry

Sales close: November 1, 2023
Material close: November 10, 2023

Oral Health 13th Issue

The Education Issue: Life Long Learning

Sales close: July 3, 2023
Material close: July 10, 2023

The 13th issue of Oral Health will feature a new topic each year. The 2023 will focus on continuous learning, from the perspective of dental students and life-long CE opportunities for practising dentists.

March

Sales close: January 15, 2023
Material close: January 20, 2023

May

Sales close: March 15, 2023
Material close: March 20, 2023

September

Sales close: July 15, 2023
Material close: July 20, 2023

November

Sales close: September 15, 2023
Material close: September 20, 2023

Oral Health / Oral Hygiene rates

All rates are in gross dollars

HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold are available by request.

Sizes (4-colour) Oral Health
Page Trim: 8.125” X 10.75” 1x 3x 6x 9x 12x Preferred
Full page: 7” x 10” $5,610 $5,470 $5,330 $5,190 $5,050 $4,765
Full Page + bleed: 8.375” x 11” $5,610 $5,470 $5,330 $5,190 5,050 $4,765
Double Spread: 15.25” x 10” — — — — — —
Spread + bleed: 16.5” x 11” — — — — — —
1/2 Vertical: 3.375” x 10” $3,510 $3,420 $3,335 $3,245 $3,155 $2,145
1/2 Horizontal: 7” x 4.875” $3,510 $3,420 $3,335 $3,245 $3,155 $2,145
1/2 Island: 4.5” x 7.5” $3,925 $3,830 $3,735 $3,630 $3,535 $3,340
1/3 Vertical: 2.125” x 10” $2,525 $2,465 $2,395 $2,335 $2,270 $2,145
1/3 Horizontal: 7” x 3.25” $2,525 $2,465 $2,395 $2,335 $2,270 $2,145
1/3 Square: 4.5” x 4.875” $1,965 $1,910 $1,825 $1,815 $1,770 $1,665
1/4 Horizontal: 7” x 2.25” $1,965 $1,910 $1,825 $1,815 $1,770 $1,665
Oral Hygiene
Page Trim: 8.125” X 10.75” 1x Preferred
Full page: 7” x 10” $3,500 $2,000
1/2 Vertical: 3.375” x 10” $1,900 $1,500

Oral Health / Oral Hygiene

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Oral Health special issue

All rates are in gross dollars

HIGH IMPACT UNITS: Inserts, outserts, tip-ons, gatefold are available by request.

Sizes (4-colour) Rates
Page Trim: 6.875” x 9” 1x 3x 6x 9x 12x Preferred
Full page: 6” x 8.5” $5,610 $5,470 $5,330 $5,190 $5,050 $4,765
Full Page + bleed: 7.125” x 9.25” $5,610 $5,470 $5,330 $5,190 5,050 $4,765
1/2 Vertical: 3” x 8.25” $3,510 $3,420 $3,335 $3,245 $3,155 $2,985
1/2 Horizontal: 6” x 4.25” $3,510 $3,420 $3,335 $3,245 $3,155 $2,985

Oral Health special issue

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Specs


Oral Health / Oral Hygiene

Mechanical Requirements:
Trim size: 8.125” X 10.75”
Bleed: Add 0.125” to all sides
Print specifications: Web offset
Screen: 133 line
Binding: saddle stitch

Oral Health special issue

Mechanical Requirements:
Trim size: 6.875” X 9”
Bleed: Add 0.125” to all sides
Print specifications: Web offset
Screen: 133 line
Binding: saddle stitch

File submission


Print-optimized CMYK PDF

All fonts and images must be supplied or embedded in the PDF file. All ads with bleed must include 0.125” bleed on all sides. Ensure there is a minimum of 0.35” type safety margin.

http://www.oralhealthgroup.com/upload

Oral Hygiene E-Newsletter

8 times per year

Sponsorship opportunities are available. Please contact us for rates and details

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Digital Advertising

Banner ad rates

All rates are in gross dollars

Sizes Rates
Billboard  
Desktop Size: 970 x 250 pixels $70 per 1,000 impressions
Mobile Size: 300 x 90 pixels $70 per 1,000 impressions
Big Box  
Size: 300 x 250 pixel $60 per 1,000 impressions
Tall Box  
Size: 300 x 600 pixels $70 per 1,000 impressions
Interstitial  
Size: 640 x 480 pixels $80 per 1,000 impressions

Remarketing

Follow your customers and extend your reach

You don’t have to settle for just our website to reach your clients. Remarketing your message allows you to follow visitors that have been to our website, reinforcing your message as they browse the web. It’s an extremely effective way to reinforce your message long after users have left our site.

Pricing $50 per 1,000 impressions

Only available with an online ad program. Ask your Oral Health Consultant for details.

Wallpaper

Wallpaper ads allow you to command prominent real estate on our site with creative that captures and focuses viewer attention.

* Exclusive one day per week, per month.

Wallpaper Per month
Left and right panels: 155 x 670 pixels eacheach $2,000

SPECS:

Leaderboard/Big Box, Static: 60 KB max file size GIF/JPEG

Leaderboard/Big Box, Rich Media: Additional 50% charge, 60 KB max file size GIF/JPEG or HTML5

Wallpaper: 100 KB static single image GIF/JPEG. TK Rich media wallpaper not available TK.

E-Newsletter advertising

Follow your customers and extend your reach

Oral Health Weekly goes out to 14,238* subscribers on a weekly basis providing our readers with up-to-date news, features, videos, blogs and much more. E-newsletter sponsorships help increase brand awareness by providing a receptive and engaging environment.

*Mediaview: August 2022

E-Newsletter sponsorship packages
Level Per month Includes
Platinum $2,500 Top Banner + 1st Big Box
Gold $2,300 2nd Banner + 2nd Big Box
Silver $1,600 3rd Banner + 3rd Big Box
Bronze $1,500 4th Banner + 4th Big Box
Mega Box $2,200 Unique Box Ad
Dynamic Box $1,800 Unique Box Ad

The Oral Health Weekly e-newsletter has a

34.8%
open rate

Mediaview: July 2022

OralHealthGroup.com has over

190,000
average page views.

Google Analytics: Jan. 2022-July 2022

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Spotlight Showcase E-Newsletter

Follow your customers and extend your reach

Get your product/promotions/company news featured in our monthly Spotlight Showcase E-newsletter that goes to our list of 11,000 dentists and hygienists! The ideal digital supplement to your print campaign!

Pricing $500 Premium with your print campaign
  $1,500 for standalone spotlight (no print ad)

Custom e-blasts › your message, our list

Follow your customers and extend your reach

E-Blasts are an extremely effective and cost-efficient way to extend your brand to the online market, giving you the opportunity to get your message out - when and how you want. Sent in HTML* format, e-blasts provide a gateway directly to your website, or to any online offers you may have, through links, videos and other interactive media.

Pricing

Rates For E-Blasts start at $600 per thousand names. (Minimum 2,000 names per E-blast)

*Extra charges may be applied for creative and production

Content Marketing

Native Article Package › $6,000/Month (Maximum 4 Native Packages per month)
Industry Spotlight Package › $6,000/Month

NEW

Oral Health Podcast Series

Oral Health is pleased to announce a new and exciting endeavour. We’re offering a fresh way to engage with our targeted audience with the Brush Up Podcast. Each episode of the podcast will feature

WEBINARS


Deliver your content message under the trusted Oral Health brand. We offer complete promotional and technical expertise to execute and manage the webinar, from start to finish. Webinars can be single product/single sponsor focused or be part of our in-depth Editorial series.





VIDEO

A full, in-house video team that can meet any of your video needs. From simple product demos to online training, corporate profiles to animated tutorials, talk to us about video solutions customized to you!




Booth videos

PRICING STARTS AT $1,495

Extend your show presence with an exclusive booth video! An excellent way to highlight a specific product or an in-depth interview to promote your brand. Can be featured on your website and social media, as well as promoted through Oral Health’s own channels. Contact your Oral Health Sales Consultant for a custom content video quote.

Dental & eDental Marketplace

The oral health group publications offer a classified advertising section In each issue. We carry more classified ad pages than all other Canadian Dental magazines combined. With our eDental Marketplace, your ad receives additional exposure on the oral health group website. Real-time, online classified ads with posting guaranteed within 72 hours.
Dental Marketplace Rates

Packages

Rates

  
Page Trim: 8.125” X 10.75 B&W 4-Colour
1/8 Page: 3.375” X 2.25” $485 $570
1/4 Page: 3.375” X 4.875” $895 $1,010
1/3 Page: 4.5” X 4.875” $1,060 $1,155
1/2 Page: 7” X 4.875” $1,570 1,665
2/3 Page: 7” X 7” $1,730 $1,900
Full Page: 7” X 10” $2,850 $2,950
Full Page + Bleed: 8.375” X 11” $2,850 $2,950
Per Column Inch: $220  
Make your ad stand out with colour: $40 extra  
Professional Directory/Business Cards

Sizes (4-colour)

 
Single Card: 3.375” X 1.25”
Double Card: 3.375”X 2.5

Rates, professional directory

1x 6x 12x
$395 $350 $325
$690 $525 $490

Rates, business cards

1x 6x 12x
$470 $425 $390
$765 $600 $555

Online Opportunities

Print and online listing
Includes one column inch printed ad + uploaded to our website 		$250
+ Monthly eDental Newsletter
Sent on the first and third Saturday of each month. Limited spaces available. (Must be running print/online listings) 		+$450
+ Social Media Boost
Your listing will be promoted on LinkedIn. (Must be running print/online listings) 		+$50

Tanya Arora

Managing Editor

tanya@newcom.ca

416-847-8522

Heather Donnelly

Senior Sales Manager

heather@newcom.ca

416-614-5804

Josh Gillen

Director of Business Development

josh@newcom.ca

647-970-5643

Karen Shaw

Classified/Marketplace Advertising

karen@newcom.ca

416-510-6770

Marley Gieseler

Digital Content Coordinator

marley@newcom.ca

416-510-6777

Karen Samuels

Production Manager

karens@newcom.ca

416-510-5190

Melissa Summerfield

Vice-President, Sales

melissa@newcom.ca

416-510-6781

©2023 Newcom Media Inc.